How to Do Digital Marketing for Startups

How to Do Digital Marketing for Startups

In this business-driven world, starting your own business is one of the most beautiful feelings you can experience and be a part of. Starting your own business is challenging, but it also gives you the freedom to work your way. It gives you not one, not two, but endless opportunities to experiment with your ideas and put them into practice. This is a stage where you can formulate your own strategies, work on them, and show the world what you have to offer.

Well, all those motivational phrases are cool to keep you energized and organized for a long time, but more is needed regarding business and what is a concern. You must understand that motivation, combined with good digital marketing for startups, will pay off and help every new startup get through. This is the only reason why the success of most startups today depends on their marketing approach.

Marketing has changed more in the last two years than in the previous 50 years. Marketing is fair for everyone and gives everyone an equal chance to prove their worth. While most startups may worry about marketing expenses, the reality is that it’s no longer about how many resources a business has to put into marketing. It’s about having the right marketing strategy that would work best for the business.

Digital marketing is important because it helps build awareness and maintain a steady traffic flow. So, in this article, we will explore the best digital marketing tips for startups, marketing strategy technology for startups, and the few techniques that startups can use with minimal expense to help them in their overall development. 

What is digital marketing?

Digital marketing uses channels like the internet, mobile phones, and display advertising to promote products or services. It involves creating content that appeals to an identified target audience and then delivering it through various digital channels in order to drive customer action. 

Digital marketing utilizes email, websites, search engines, social media, and other forms of digital communication to reach customers worldwide. As technology advances, it has become easier for businesses to engage with customers personally by targeting them through specific demographics or interests. The aim of digital marketing is typically either brand awareness or driving sales conversions.

How to Outline Your Digital Marketing for Startups

How to Outline Your Digital Marketing for Startups

Since no two startups are alike, their marketing approaches would also vary. However, all effective advertising campaigns share your objectives, target audience, market analysis, and budget invested. Let’s detail each of them.

Set Objectives

Depending on how you envision your company growing, you may initially set different priorities. But many new businesses only want more brand exposure and customers. While all of these are important for your company’s development, figuring out which are most important will help you focus your efforts.

  • Increase awareness of your brand. When you start a business, it’s important to get yourself known to your target customer base. Customers must know your company’s existence, its products or services, and its unique selling points. If building brand recognition is a top priority, then that should inform your marketing strategy and product names.
  • Attract new customers. Focusing on customer acquisition means enrolling new users on your platform, getting them to use your product regularly, or turning leads into paying customers. To do so, you’ll need to create a marketing strategy that features eye-catching designs, persuasive writing, and compelling calls to action to entice them to interact with your brand.

Define your target audience

In the early stages of any startup’s development, the company’s marketing efforts must get the word out to the right people. Consider your target market when you craft your marketing plan (or who you would like to have).

If you want to narrow down your marketing’s intended audience, consider the following.

  • What do you have to offer your prospective clients?
  • What sets you apart from everyone else?
  • Why should a customer choose you?
  • If you own a B2B company, Would your B2B product benefit a specific size or industry?

Analyze Your Target Market

CB Insights did a study that found that lack of market demand is the number one reason startups fail. The product or service doesn’t solve problems or isn’t different enough to stand out from the rest. If you want to build (and grow) a successful business, the approach may need to be more specific, and the pool of possible clients needs to be bigger. If not, the company might not have been positioned well in the market and could never reach the right people.

Take the time to research other products on the market and find out how interested your potential customers are in them. This will give your startup a better chance of avoiding these common pitfalls. Once you’ve decided that there’s enough demand to keep your business going, you can start planning how you’ll get your services or products in front of your target market.

Determine your budget

When planning a marketing strategy for a new business, it’s important to consider operational expenses and anticipated revenue. It is important to make the most of your marketing budget, however much that may be. Spend your marketing dollars where they will do the most to get you closer to your goals. If a particular channel isn’t producing the desired results, feel free to take risks and try something new.

Spending more on advertising to reach people who haven’t heard of your company before is always an option when your enterprise expands, and your resources permit.

9 Best Digital Marketing Strategies For Startups 

Here we present 9 best digital marketing strategies to follow to grow your startup:

Strategy 1 – Email Marketing

Despite predictions of its demise in the marketing world, email is still available and provides marketers with an excellent return on investment (ROI).

A recent survey conducted by Demand Metric and the Data & Marketing Association (DMA) concluded that email marketing has an impressive ROI of 122%.

This is four times higher than the other marketing channels analyzed. These channels now include paid search, direct mail and social media.

What startup wouldn’t want that kind of ROI on email marketing? So the best thing about email marketing is that you don’t have to break your bank account to start an email campaign.

Although email marketing is very effective, not all startups can harness the true power of email marketing. But some brands have excelled in email marketing.

Here are some tips for creating a successful email marketing campaign:

  • A lot depends on a subject line – make it catchy, attractive and full of benefits.
  • Avoid jargon in your email copy – write in clear, compelling language
  • Break up text for easier scanning – use bullets and subheadings
  • Talk about the benefits you are going to offer
  • Optimize emails for mobile devices

Strategy 2 – Social Media Marketing

Social media has become a powerful marketing tool these days. According to a Social Media Examiner report, 90% of marketers confirmed the importance of social media to their businesses. And 89% of marketers said their social media initiatives generated greater business exposure.

Below is a list of benefits offered by social media marketing:

  • It increases exposure and traffic
  • Social Media Marketing Develops Loyal Customers
  • It improves search ranking and generates leads
  • It establishes thought leadership
  • Sales increase

Although businesses are increasingly embracing social media marketing, not all of them are doing it right. Many of them make fatal mistakes in social media marketing.

How can you avoid these errors?

First, you must choose the right social media marketing channel and develop a marketing strategy. Even if a business becomes hugely successful with Twitter, you may still need to achieve a different success.

If your potential customers are on Facebook, make Facebook your focus. Similarly, target your efforts on LinkedIn if your audience belongs to this professional network. The best social media channel for your startup is where your potential customers hang out the most.

A good social media marketing consultant will build a person and create a social media strategy for your business.

Strategy 3 – Pay Per Click Marketing ( Google AdWords )

PPC (Pay-per-Click) marketing uses search engine advertising to bring visitors to your website. PPC is, therefore, a powerful marketing tool to generate sales-ready leads.

Pay-per-click advertising offers many practical benefits, such as:

  • You can reach your customers at the right time with the right ad.
  • High return on investment because you will only have to pay if an interested person clicks on it.
  • Control how much you want to spend
  • You won’t have to wait for the results
  • Useful data and information to refine other marketing strategies

PPC campaigns quickly exhaust the budget. It, therefore, takes a certain type of expertise to design a successful campaign that generates more conversions than clicks.

Strategy 4 – Search Engine Optimization

You have created an impressively designed website and service pages for all your services. And you think visitors will come. False!

There are hundreds of websites in your niche alone. How can your website rise to the top when potential customers search for the relevant keywords for your business?

This is where search engine optimization (SEO) plays a decisive role. Search engine optimization increases your website’s traffic and builds trust.

If your website ranks high in search results when your potential customers search for keywords related to your products or services, you feel like you are a reputable company.

Search engine optimization is then a necessity for every startup. Just be sure to follow SEO best practices for your website.

However, startups using SEO face many challenges. You can overcome these difficulties by hiring a good SEO company.

Strategy 5 – Influencer Marketing

The trend of influencer marketing is spreading very quickly. A study found that 84% of marketers plan to launch at least one influencer marketing campaign in the next 12 months.

In a survey, 94% of marketers believed influencer marketing was effective. Influencer marketing is an extremely effective tool for startups to grow their brands. And the best part is that it is inexpensive compared to traditional marketing channels.

Here are some reasons why startups should embrace influencer marketing:

  • Most customers are immune to traditional marketing channels
  • Influencer marketing costs less than other promotional strategies
  • Influencer marketing is easy to implement
  • Influencer marketing word of mouth builds trust for your brand
  • Customers will engage with your brand because of influencer authenticity

When you start your business, you may not be able to use it anymore. If so, you should find micro-influencers for your startup.

Trust me; influencer marketing can make a big difference if executed effectively.

Strategy 6 – Content Marketing

Whether you work in the B2B or B2C field, content marketing has become a must for businesses.

Look at the following statistics from the Content Marketing Institute: 90% of B2C companies are extremely/very engaged in content marketing, and 88% of B2C marketers agree that content marketing is an important part of their marketing programs.

By adopting a content marketing strategy for your startup, you can:

  • Increase your brand visibility
  • Build lasting relationships with your customers
  • Strengthen brand awareness and recognition
  • Build credibility and authority
  • Create thought leadership

Then content marketing supports your SEO efforts. You will have more content for your website blog and social media posts.

Remember that content marketing rarely delivers quick results, so it takes time before you start noticing content marketing results. But the impact it offers is lasting.

Strategy 7 – Take Advantage of Free Tools Available Online

When you have the right tools in hand, you’ll end up working smarter and faster than ever before. There are plenty of tools out there that will help you collect and interpret data so you can get a better picture of what activity is happening on your website.

You can take advantage of some of the best free tools of Google page speed insights, Google webmaster tool, Google keyword planner, and Google Trends. There are many more. Find the ones that could help you the most without burning your pockets.

Strategy 8 – Offline Promotion

Online marketing is where many start-ups focus, but offline promotion still holds huge potential. Here are some ideas:

  • Create business cards or brochures: Physical items, like business cards and brochures, are a direct and convenient way to make a great first impression and let new customers know what you offer. Design and print professional business cards with your company name, contact information and logo. Or create brochures explaining what you do and what products you sell. Then, look for networking opportunities to hand them out to your colleagues and potential clients.
  • Pick up customers where they are: When you’re getting started, networking plays a key role in building your relationships and getting your business started. Be on the lookout for opportunities for one-on-one interactions with people who might be interested in your products or services. Visit trade shows or conferences, attend meetings for entrepreneurs in your area, or do a little research and solicit one-on-one meetings with people who can help take your business to the next level.
  • Send postcards: Postcards can help you stand out from the competition and give your audience something tangible to remember you by. It’s a fun way to introduce yourself to new contacts, announce a new launch, and invite people to an upcoming event or any other occasion.

Strategy 9 – Hire Senior Digital Marketing Executives

You will always need a workforce to get the results you want, so make sure you have the best people to help you with this job. To get results quickly, it is recommended to use a high-level digital marketing agency who have at least 5-6 years of experience in the field of digital marketing.

It’s because someone with 5-6 years of experience will have a good knowledge of the available opportunities, and their knowledge about it will take you and your brand to the top. Senior management resources need to balance critical thinking and creative thinking, and such qualities are necessary for a start-up business.


Building a successful startup is an uphill battle of fierce competition in today’s business world. However, you can stand out from the crowd by choosing a good digital marketing strategy. Email Marketing, Social Media Marketing, Pay Per Click Advertising, Search Engine Optimization, Influencer Marketing and Content Marketing is proven to give high ROI.

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