Pay-per-click marketing or advertising is a digital advertising method used to drive traffic from search engines to websites and convert visitors to “buyers” or sales of the digital ad displayed.
This advertising model allows the digital marketer to place ads on third-party websites, social media platforms, search engines, and other digital or online platforms.
Advertisers only pay for these ads when a visitor or potential customer clicks on the ad.
On the other hand, the Cost-Per-Click method is simply a financial metric that represents the advertiser’s cost for every click in their PPC campaign. As an advertiser or marketer, this metric lets you evaluate the performance of your PPC campaign and also the value of a particular keyword.
In other words, you can say that CPC is the financial metric that measures the overall cost of each click of the advertisement for the campaign and is an integral part of PPC advertising.