--- title: "Solar Lead Generation: SEO, GEO and Ads — Gigabit" url: https://gigabit.agency/solar/growth-package/ description: "Solar lead generation you own: SEO, GEO, Google Ads, Local Services Ads and landing pages that bring more leads and quote requests, reported as cost per signed job." lang: en --- Solar (https://gigabit.agency/solar/) / Growth package Solar marketing and lead generation # More leads and quote requests, measured in signed systems. We build the search visibility, AI visibility, ads and landing pages that bring buyers straight to you, and we report what each signed system cost, not just how many leads came in. Get my free growth audit: https://gigabit.agency/solar/free-audit/ See pricing: https://gigabit.agency/solar/pricing/ The short answer ## Marketplace leads stop when you stop paying. Your own channels don't. In Australia about 18,000 people a month search for “solar panels” and 17,000 for “solar battery rebate”, while “solar quotes” gets about 6,000. Plenty of that demand can reach you directly instead of through a marketplace at A$55-60 a lead plus GST (https://support.solarquotes.com.au/hc/en-us/articles/115000931934-How-does-SolarQuotes-make-money-Will-I-pay-more-for-my-system-by-using-SolarQuotes). Your own channels aren’t always cheaper at first, because a monthly fee needs enough volume to pay for itself. The calculator (https://gigabit.agency/solar/tools/cost-per-signed-job-calculator/) shows where that point is for you. What's in it ## The channels that bring buyers to you All accounts stay in your name, and you pay ad platforms directly. #### SEO Service, area and buyer-question pages for the searches you can win, plus the technical work that helps them rank. #### GEO Clear, well-structured content and third-party mentions that make your company easier for AI tools to find and name. #### Local search A complete Google Business Profile, real job photos, reviews and pages for the areas you serve. #### Google Ads and Local Services Ads Local Services Ads where they are available to your trade and area. Managed in your account, with search terms reviewed weekly. #### Landing pages Fast on a phone, with one clear action and a quote form that goes to your CRM. #### Reporting by signed system Spend, leads, quote requests and signed systems by channel, so you can see what each sale cost. Compared ## Your own channels and marketplace leads Dimension Gigabit Marketplace leads Who else receives it Nobody Up to two other installers, on SolarQuotes When you stop paying Search rankings and reviews keep working; ads stop Everything stops What it costs A$2,500 a month plus ad spend A$35-60 a shared lead, plus GST where stated, with no monthly fee Best when You sell enough systems to spread a fixed fee You are small, or filling a gap this month How it works ## Tracking first, then ads, then search 01 #### Measure We connect calls, forms and your CRM so a signed system can be traced to where it came from. 02 #### Fix the pages Pages that load fast and ask for the quote request. There is no point paying for clicks before this. 03 #### Run ads Search and Local Services Ads first, because the buyer is already looking. 04 #### Build visibility SEO, GEO and reviews that take months to build and keep working after that. Price ## A$2,500 a month plus ad spend Plus GST. Setup is A$1,500 to A$3,000 one-off. Monthly, billed in advance, with 30 days' notice. No revenue share. See all pricing (https://gigabit.agency/solar/pricing/). What we won't sell you ## Shared leads and ranking promises We don’t sell leads, shared or otherwise, and nobody can guarantee a ranking or a mention in an AI answer. We also don’t cold-call or door-knock homeowners. Growth package · FAQ ## Growth package questions #### How long until this pays for itself? Ads can bring enquiries within weeks, once the tracking and pages are right. SEO and GEO take months. We won't promise a date, but you will see cost per signed system every month and can leave on 30 days' notice. #### What is GEO, and do solar companies need it? GEO, generative engine optimisation, helps your company get named in answers from AI tools. It builds on good SEO, so we run them together rather than selling it as a separate project. Read our guide to solar SEO and GEO. #### How much should we spend on ads? Enough to learn something, which depends on your area and how competitive it is. We work it out with you from your system value and close rate, and you pay Google and Meta directly. #### Do we own the website and the ad accounts? Yes. They are in your name from the start, and they stay yours if you leave. #### Should we stop buying marketplace leads? Not on day one. Keep them while your own channels grow, compare cost per signed system each month, and cut the worst source first. Free growth audit ## See what your own channels could do The free audit checks your website, Google profile, AI visibility and the searches you could be winning, and tells you what we would do first. 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