--- title: "Solar installer marketing: what works — Gigabit for Solar" url: https://gigabit.agency/solar/guides/solar-installer-marketing/ description: "Solar installer marketing works best in order: measure signed jobs, answer leads fast, win local search and ads, then time campaigns to rebate changes." lang: en --- Solar (https://gigabit.agency/solar/) / Guides (https://gigabit.agency/solar/guides/) / Complete guide Solar marketing guide · 3 min read # Solar installer marketing: what works, in what order Solar installer marketing works best in order: measure signed jobs, answer leads fast, win local search and ads, then time campaigns to rebate changes. Gigabit editorial team · November 2, 2026 **Solar installer marketing** works best in a set order. Measure what each signed job cost, answer enquiries quickly, get your Google profile and website right, run search ads where people are already looking, then time campaigns to rebate changes. Most installers start with ads or a new website, and then can't tell whether either one paid. Solar marketing, in order 1. 1 **Measure**Cost per signed job, by source. 2. 2 **Answer**Enquiries replied to within minutes. 3. 3 **Local search**Google profile, service pages and reviews. 4. 4 **Search ads**Where people are already looking. 5. 5 **Rebate campaigns**Short pushes around known dates. ## Measure signed jobs, not leads A lead count tells you what the seller delivered. A signed job tells you what you got. Trace each signed job to where it came from, even in a spreadsheet, and work out the cost per signed job for each source. Our cost-per-signed-job calculator (https://gigabit.agency/solar/tools/cost-per-signed-job-calculator/) does the sums, and it will also show you when buying leads is still the cheaper choice. ## Answer before anyone else This is usually the cheapest fix available, because you have already paid for the enquiry. Try your own form on a weekday afternoon and time the reply. If nobody answers for hours, more leads will only lose more jobs. We cover this in shared or exclusive solar leads (https://gigabit.agency/solar/guides/solar-leads-shared-vs-exclusive/). ## Win the searches near you Homeowners search for solar in large numbers, and battery searches now rival panel searches. These are Australian monthly volumes from Ahrefs: Australian searches a month Ahrefs, 1 November 2026 Source: Ahrefs Keywords Explorer, Australia Some of these are hard to rank for, because lead sites and big retailers already hold them. Terms for a service plus your city are usually easier. A useful local setup has these parts: - A complete Google Business Profile, with your real service areas, job photos and a reply to every review. - A page for each service you want to sell: solar, batteries, EV chargers, commercial. - Honest pages for the areas you serve, each with real jobs from that area rather than the same text with a different suburb name. - A quote form that goes straight into your CRM. AI tools now answer some of these questions directly, so your company also needs to be easy for them to find and name. Our guide to solar SEO and GEO (https://gigabit.agency/solar/guides/solar-seo-and-geo/) covers both. ## Run ads where the homeowner is already looking Search ads come first, because the person is already looking. Meta ads suit short campaigns with a clear reason to act, such as a rebate change. Keep the ad accounts in your own name, and review the search terms weekly, since irrelevant searches are where most waste starts. ## Time campaigns to the rebate In Australia the timing comes from the government. The Cheaper Home Batteries Program (https://cer.gov.au/batteries) lowers its certificates per kWh every six months, from 6.8 to 5.7 on 1 January 2027 and 5.2 on 1 July 2027. That gives you a date to sell against, followed by a drop you may need marketing to fill. Installs are running high (https://www.ess-news.com/2026/09/29/australian-home-battery-installs-break-more-records/): 276,011 batteries in the first half of 2026, and 180,878 rooftop systems, up 35%. Show homeowners the difference with our free battery rebate calculator (https://gigabit.agency/solar/tools/battery-rebate-calculator/), which you can put on your own site. Past solar customers without a battery are often your warmest market, if you hold the consent to message them. ## What to stay away from Cold calling and door knocking draw attention from regulators, and they are banned under Solar Victoria's programs (https://www.solar.vic.gov.au/consumer-protection). In the US, sell carefully: Wood Mackenzie forecasts (https://woodmac.com/news/opinion/us-residential-solar-customer-acquisition-costs-set-to-spike-40-in-2026-before-gradual-decline/) customer acquisition cost rising 40% to $0.84 a watt in 2026, after the homeowner tax credit ended, so check that the numbers work before you add spend. ## Do it yourself, or hire it out? An owner who has a few hours a week can do the profile, reviews and response time alone, and that alone often helps. Ads and search take more skill and regular attention. If you hire an agency, ask for three things in writing: the accounts stay in your name, reports show jobs signed rather than leads, and you can leave on short notice. Ours is the Growth package (https://gigabit.agency/solar/growth-package/). Rather have this done for you? Growth package → (https://gigabit.agency/solar/growth-package/) Solar · FAQ ## Questions owners ask #### What is the best marketing for a solar company? There is no single channel. Your own Google profile, reviews and fast follow-up are usually the cheapest wins, and search ads are the quickest way to add volume. Measure cost per signed job for each source and put more into the ones that pay. #### How much should a solar installer spend on marketing? We don't know of a reliable published benchmark, so work back from your numbers: your gross profit per job, what you can afford to spend to sign one, and your close rate. The calculator shows what that means in leads and spend. #### Do solar installers need a marketing agency? Not always. A small installer can often do the profile, reviews and follow-up alone. An agency tends to pay once ads and search need regular attention, and only if it reports signed jobs and leaves the accounts in your name. #### Does a rebate change help or hurt marketing? Both. The date gives homeowners a reason to act before it, and demand can soften straight after. Plan a campaign before each change, and have something else to say afterwards, such as payback or a retrofit for existing solar customers. Keep reading ## More solar guides Guide ### Solar SEO and GEO: how to get found in search and AI answers Solar SEO wins the searches near you. GEO helps your company get named in AI answers. What to build first, how to meas… https://gigabit.agency/solar/guides/solar-seo-and-geo/ Guide ### Solar leads: shared or exclusive, and what they cost Australian shared solar leads cost about A$35-60; exclusive ones more. What matters is cost per signed job, which depe… https://gigabit.agency/solar/guides/solar-leads-shared-vs-exclusive/ Free growth audit ## See where your next leads and quotes should come from. We check your website, your visibility in search and AI answers, and how fast you answer enquiries, then email you what we would fix first. 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