---
title: "Solar Lead Cost Calculator: Cost per Signed Job — Gigabit"
url: https://gigabit.agency/solar/tools/cost-per-signed-job-calculator/
description: "Free calculator for solar installers: compare what a signed job costs from marketplace leads and from your own, and see how many jobs make your own leads pay."
lang: en
---

Solar (https://gigabit.agency/solar/) / Cost-per-signed-job calculator

Free calculator

# What does a signed solar job really cost you?

Lead counts don't pay the crew. Put in your marketplace leads and your own, and compare what each signed job really costs.

### Marketplace leads

### Your own leads

Marketplace, per signed job

A$600

Your own, per signed job

A$556

Your own leads cost A$44 less per signed job here.

Marketplace spend a month **A$3,600**

Signed jobs from marketplaces **6**

Own-lead spend a month **A$5,000**

Signed jobs from your own leads **9**

Own-lead jobs needed to match the marketplace cost **8.3 a month**

The starting values are an example, not a benchmark. A$60 is SolarQuotes’ published residential price (https://support.solarquotes.com.au/hc/en-us/articles/115000931934-How-does-SolarQuotes-make-money-Will-I-pay-more-for-my-system-by-using-SolarQuotes), excluding GST. The rest are made up to show how the sums work, so use your own invoices and CRM.

The method

## Simple sums, with nothing hidden.

1

#### Monthly spend

Marketplace: leads × price. Your own: ad spend + management fee.

2

#### Signed jobs

Leads × the share that sign.

3

#### Cost per signed job

Monthly spend ÷ signed jobs.

4

#### Jobs to match

Your own monthly spend ÷ the marketplace cost per job.

## What to do with the number

- Run it for each lead source, because one marketplace is often far worse than another.
- Run solar, battery and commercial leads separately, because they differ in price and job value.
- If shared leads close poorly, check how fast you answer (https://gigabit.agency/solar/ai-workflow-automation/) before you buy fewer.
- Read shared or exclusive solar leads (https://gigabit.agency/solar/guides/solar-leads-shared-vs-exclusive/) for what each kind is good for.

FAQ

## Lead cost questions

#### How do I work out cost per signed job?

Divide what you spent on leads in a month by the number of those leads that signed. If you bought 60 leads at A$60 (A$3,600) and signed 6 jobs, each job cost A$600 in lead fees, before any sales time.

#### What do Australian solar leads cost?

SolarQuotes publishes A$60 for residential solar, A$55 for a home battery and A$185 for commercial, plus GST. Solar Calculator publishes A$40 and A$36. Solar Proof publishes A$35 shared and A$120 exclusive. Check your own invoices, because credits change the real figure.

#### What is a good close rate on solar leads?

We don't know of a reliable benchmark. The only figure we found is one lead seller's claim of 8-15% on shared leads, and a seller has a reason to say that. Track your own for a month: leads received against jobs signed.

#### Are my own leads always cheaper?

No. A monthly fee is fixed, so at low volume it can cost more per job than buying leads. That is what the jobs-to-match figure shows. Own leads pay when you sign enough jobs to spread the fee, and search keeps working after you stop paying for it.

Gigabit for Solar

## Want this measured for you every month?

Our growth package is reported as cost per signed job. Start with a free audit of your website, search visibility and response time.

Get my free growth audit: https://gigabit.agency/solar/free-audit/
See the growth package: https://gigabit.agency/solar/growth-package/

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