Creative Direction & Motion Prototyping That Brings Ideas to Life
Shape concepts. Test motion. Win buy-in with polished, testable prototypes.
What We Offer
We lead creative strategy and build motion prototypes that show how products feel and move. That includes concept sketching, storyboards, interaction design, micro-interactions, animated screens, sound cues, and high-fidelity prototypes using tools like Figma, Framer, After Effects, and Lottie. Our work helps teams validate UX motion, align stakeholders, and hand off clear specs to engineers.
We focus on storytelling, timing, and purpose. Every animation we craft supports usability, clarity, or brand emotion. Prototypes are ready for usability tests, pitch decks, and production handoff.
Key Challenges We Solve
Ideas that exist only as words
- Teams often describe motion but cannot show it. We translate concepts into tangible, playable prototypes so everyone sees the same thing.
Stakeholders who don’t agree on design
- Static mocks create debate. Animated prototypes demonstrate intent clearly and speed decisions.
Unclear interaction details and micro-interactions
- Small motions drive clarity. We define timing, easing, and states so interactions feel natural.
Risk of slow or costly development
- Vague specs cause rework. Our prototypes include developer-ready assets and animation specs, which cut build time and bugs.
Poor usability for motion-heavy experiences
- Motion can distract if not tested. We prototype and test motion to ensure it improves task success and reduces friction.
Why Choose Us for Creative Direction & Motion Prototyping?
Story-Driven Creative Direction
We craft a clear visual and motion narrative that ties product goals to user emotion and behavior. This keeps designs focused and persuasive.
Prototype-First Process
We build interactive motion prototypes early. Stakeholders can play flows, not just look at static images. That drives faster alignment and better feedback.
Cross-Discipline Team
Our team combines creative directors, motion designers, UX designers, and front-end engineers. That mix makes prototypes realistic and production-ready.
Tool and Handoff Expertise
We export animation assets, create Lottie files, and produce timing specs, CSS transitions, or code snippets so engineers implement motion precisely.
Usability and Performance Focus
We test motion with real users and optimize for performance on web and mobile so animations help usability instead of hurting it.
GEO-aware Localization and Cultural Fit
We adapt motion language, pacing, and imagery for local audiences so animations resonate across regions.
Key Features and Benefits of Our Service
Creative Strategy & Storyboarding
We map user scenarios and storyboards before animating.
Benefit: Clear rationale for every motion and visual decision.
High-Fidelity Motion Prototypes
We deliver interactive prototypes that show transitions, micro-interactions, and edge cases.
Benefit: Faster stakeholder buy-in and realistic testing.
Animation Tokens & Specs
We define timing, easing curves, delays, and durations as tokens for consistency.
Benefit: Developers implement motion uniformly and efficiently.
Hand-Off Assets for Engineers
We export Lottie files, JSON, animated SVGs, and code snippets for production.
Benefit: Lower implementation friction and fewer translation errors.
Usability Testing with Motion
We run quick tests to measure how motion affects task completion and comprehension.
Benefit:Data-driven motion that improves UX.
Brand Motion Guidelines
We document brand-led motion rules and voice for animations, overlays, and microcopy.
Benefit: Motion reinforces brand and feels cohesive across touchpoints.
Performance and Accessibility Checks
We optimize animations for battery, CPU, and accessibility preferences like reduced motion.
Benefit: Inclusive experiences that run well on all devices.
Industries We Serve
What Our Clients Are Saying
Seeing the motion prototype changed the conversation. Decisions that took weeks happened in days.
— Product Lead, SaaS Company “The handoff assets saved our engineering team hours and prevented visual bugs in the release.
The prototypes helped us test onboarding animations. Retention improved after one iteration.
How Our Creative Direction & Motion Prototyping Works
Discovery and Goals
We clarify product goals, brand tone, and the user tasks the motion should support.
Concept and Storyboard
We sketch flows and create storyboards that show intent and emotional beats.
Prototype Build
We produce interactive motion prototypes in Figma, Framer, or code, focusing on real device behavior.
Test and Iterate
We run quick user tests and stakeholder reviews, then refine timing and interactions based on feedback.
Developer Handoff
We deliver Lottie files, animation tokens, CSS/JS snippets, and clear specs for engineers.
Support and Production QA
We support integration, verify animations in staging, and adjust for performance or platform specifics.
Get Started with Motion That Matters
Book a short discovery session. We will show a quick proof-of-concept animation that clarifies how motion can improve your product.
Frequently Asked Questions (FAQ)
What is motion prototyping and why does it matter?
Motion prototyping creates playable animations that show timing, easing, and flow. It matters because motion affects clarity, brand feel, and user success.
Which tools do you use?
We use Figma, Framer, After Effects, Lottie, and code-based prototypes depending on project needs.
How long does a prototype take?
A focused micro-interaction prototype can take 3 to 7 days. Full flow prototypes vary from 2 to 6 weeks depending on scope.
Will these animations slow the app?
We design with performance in mind and provide optimized assets and fallbacks so animations run smoothly on target devices.
Do you handle accessibility and reduced motion preferences?
Yes. We include reduced-motion alternatives and test keyboard and screen reader compatibility when motion affects interaction.
Can you produce assets for both web and native apps?
Yes. We deliver cross-platform assets like Lottie, animated SVGs, and platform-specific specs for web, iOS, and Android.
