Professional Brand Identity Design Service

Enhance your brand’s image to attract new customers. Consult with our brand identity design specialists.

We are hired by businesses to brand new products or rebrand existing ones. Some of these reasons include:

If you are a new business or putting out a new product,
If a company needs to change its name because of a merger or sale,
If a company wants to give a brand or identity new energy or strength, or
If it’s celebrating a big business milestone or initiative, like an anniversary or an employee program.

Gigabit designs brand identities for businesses, corporations, products, employee programs, and special events.

Brand Identity Management Services

As a comprehensive branding and design firm, we assist you in bringing your ideas to life. We provide a comprehensive selection of creative services that are tailored to your immediate and ongoing business needs. From the Internet to print, we have you covered.

We focus on in-depth brand positioning research to determine the correct brand marketing direction for where you intend to go, taking into consideration market and competitor trends. Then, we produce the necessary brand identity design components to accomplish your KPIs.

Design of Corporate Identity

We create brand identity materials that resonate with your target audience and help you achieve your positioning objectives more quickly. This ranges from one-off visual identity projects to complete web and visual identity rebranding.

Complex brand identity design requirements with multiple touchpoints, such as websites, vehicle wraps, trade show booths, and collateral, are met by our branding specialists. We also offer custom identity design services as required for market expansion and innovation.

Branding Strategy Services

Brand strategy is not exclusive to large corporations or for-profit businesses. Any growing company or institution must develop a brand strategy that will support future expansion. We help develop and formalize your brand’s basic concepts.

Brand Positioning and Messaging

Our workshop discovery sessions aid in capturing the brand attributes, personality, and positioning that set your company apart from competitors. Typical outcomes result in a tagline and elevator pitch that captures the essence of your brand. It makes it easier for your sales team to sell more, provides clarity and context, and motivates employees.

Company, Product, or Service Name

Choosing a weak name can be detrimental to your marketing efforts. Through our naming process, we help you find a name that resonates with the target audience.

Brand Identity Infrastructure

Brand architecture typically falls into one of four categories: branded house, house of brands, endorsed, and hybrid. Our team can assist you in determining which brand architecture system will help your business expand and market more effectively.

Design of The Brand Logo and Identity

We adhere to five logo design principles:

Keep it simple
Distinct
Timeless
Versatile
Appropriate

Using these principles, we employ an iterative brand process to construct, refine, and repeat this cycle until a solution is reached.

Additionally, we test solutions along the way. This can be as simple as putting potential solutions to the test with your project team or a larger group via surveys.

Logo and Visual Identity Design

During the design phase of our brand and identity process, we generate and present numerous logo concepts. Our logo presentations demonstrate concept validation across a variety of potential touchpoints

Digital Artwork for The Master Logo

We create digital artwork for the master logo, including tagline lockup, from which we generate all logo variations. Typical logo variations include color, monochromatic, and white versions of the master logo. Finally, we prepare and deliver final logo reproduction files for print and digital platforms for each logo version.

Brand Guidelines

It is essential to ensure brand consistency, visual and message order, thought, and intent. We develop brand standards and guidelines to ensure future consistency in design, style, and tone for all communications. They become the pillars of your brand's implementation.

Personalized Design Services

Enhance your brand with our custom design services; we support both new and established brands daily with outsourced design and creative services. Our procedure begins with a questionnaire and brand design meeting, after which we immediately begin designing according to your specifications.

We offer our individualized brand design services to a broad range of business types. Our brand identity design Expert services include vector logo and identity design, brand book creation, print, responsive web design, and email design, as well as one-time design services.

Formalize Your Company's Brand Identity

We are a brand marketing agency with a wide and growing team that offers comprehensive services for some of the world’s most recognizable brands, from brainstorming the right question to implementing the right solution.

Our approach to strategic branding enables clients to communicate their identity consistently and deliberately through a variety of services, while avoiding cliches and fads. A rebranding effort involves more than just logo design services. It is the systematization of your company’s portion, voice, and experience.

Tell Your Brand's Story Using Our Brand Identity Design Services

Your brand is its own narrative, not ours. Our creative and strategic team is always receptive and never authoritative. We possess style, but we are not merely stylists. Understanding the fundamentals of visuals, logo design, and interaction is essential, but we never stop at providing a new appearance. We want to assist you in creating not only a new visual identity for your brand, but also a new corporate identity.

Any graphic design agency is capable of creating a logo, but authentically and effectively translating an idea requires a comprehensive approach. We invest time and resources to comprehend your objectives, and then we collaborate to design a visual system that will leave a lasting impression on every customer.

Determine Your Objective Using Our Brand Identity Design Services.

In a crowded marketplace, it is likely that competitors are attempting to solve the same issue as you. A well-designed brand identity image can elevate your company above the competition by establishing a connection with your target audience and conveying your differentiation.

There is no single correct approach to determining what brand guidelines should be, and we assist you in comprehending the options and making informed decisions.

We begin with a discovery phase that allows our brand identity design projects strategists to gain a comprehensive understanding of the context and requirements of our clients. Then, we assist organizations in better comprehending who they are and positioning themselves according to their core values. This contextual framework is then used as the basis for our design, typography, voice, and messaging recommendations.

From web design to product packaging, the design process typically focuses on the visual identity of your brand, and we work with clients to ensure that there is always a consistent narrative for consumers.

Frequently Asked Questions

What is brand identity in design?

In design, brand identity refers to the overall look and feel of a brand and how it is presented to the public. This includes everything from the logo and website design to the packaging and promotional materials. A strong brand identity helps to establish the brand’s personality and positioning in the market and can help to create a cohesive and consistent experience for customers.

What are the 7 elements of brand identity?

The seven elements of brand identity are:

Logo: The visual mark or symbol that represents the brand.
Color scheme: The colors that are used consistently across all brand materials.
Typography: The style and typeface used in brand materials.
Imagery: The visual elements, such as photographs or illustrations, used to represent the brand.
Tone of voice: The language and messaging used to communicate with customers and stakeholders.
Values: The core values and beliefs that drive the brand.
Personality: The character and personality of the brand, as perceived by the audience.

These elements work together to create a cohesive and consistent visual identity for a brand, and help to establish its personality and position in the market. A strong brand identity can help to build customer loyalty and trust, and differentiate the brand from its competitors.

How do you create a brand identity?

To create a brand identity for your business, Gigabit follows a similar process to the one outlined below:

Define Your Brand: The first step in creating a brand identity is to define your brand and its values, mission, and target audience. This will help to inform the design and messaging of your brand.
Research The Market: Conduct market research to understand the competitive landscape and identify opportunities to differentiate your brand.
Develop The Visual Identity: Based on your research and brand definition, develop a visual identity that includes a logo, color scheme, typography, and other design elements.
Create Brand Guidelines: Create a set of brand guidelines that outline how the visual identity should be used and applied across all brand materials.
Implement the Brand Identity: Gigabit implements your new brand identity across all of your marketing and communications materials, including your website, packaging, and promotional materials.

By following this process, you can create a cohesive and consistent brand identity that accurately reflects your brand and differentiates it from your competitors.