An independent, full-service steakhouse in the southeastern US. We've left its name out because we haven't asked to use it. The numbers come from its own Google, GA4 and OpenTable reports.
Of 29,471 website sessions from February to mid-July, 67% came from organic search.
Covers didn’t rise in step with bookings. Across the same three OpenTable windows, covers went 1,589, then 1,419, then 1,559. Bookings climbed each time, but the last window’s covers were still a little below the first.
The biggest technical fix was still waiting. The site’s search history was split between two versions of its address. We found it and scoped it, but it hadn’t been fixed when this report was written, so we can’t tell you what it’s worth.
We can’t say the work caused all of this. Year-over-year growth can have other causes, and one restaurant’s numbers don’t predict another’s. What you can check is whether the same things are missing from your own marketing.
The same kind of work is in our monthly plans, without the article volume of this engagement unless we agree it.
We check your Google profile, your site on a phone and how many steps it takes to book or order, and email you the first three fixes. Free.
