Restaurants marketing guides
Everything we know about getting found, booked and chosen, written so you can do it yourself. If you would rather we did it, that is what we do.
Guides
Restaurant SEO: how to rank on Google Search and Maps
Restaurant SEO in plain steps: the searches guests use, Google profile rules that matter, on-page fixes, restaurant schema, listings, links and measuring.
8 min readDoorDash fees for restaurants: what you really pay, plan by plan
DoorDash charges restaurants 15%, 25% or 30% on delivery and 6% on pickup. What each plan includes, the extras, the break-even maths and how to keep more.
7 min readGoogle reviews for restaurants: how to get more and what to say back
Get more Google reviews by asking every guest with a direct link or QR code, never paying for them, and replying within a week. Scripts and rules inside.
7 min readOnline ordering without commission: how to set it up for your restaurant
Set up commission-free ordering through your POS, link it from your website and Google, and start with pickup. What it really costs, delivery included.
6 min readHow to make a restaurant website guests can actually use
To make a restaurant website, choose a builder, own your domain, put the menu on the page as text, and link your own ordering and booking. Eight steps inside.
6 min readRestaurant email and SMS marketing: bring guests back without a discount
Restaurant email and text work when guests opted in and messages are few: a welcome, a come-back note, birthdays and events. What to send, and the rules.
6 min readRestaurant marketing plan: a 12-month template and how to fill it in
A restaurant marketing plan is one goal, your numbers, the jobs in order, a 12-month calendar and a budget built from those jobs. Free template inside.
6 min readRestaurant loyalty programs: which kind to run, and what it really costs
Run a restaurant loyalty program through your POS, keep the rules simple, and price the reward at food cost. What guests want, what it costs and how to tell it works.
Comparisons
Best restaurant website builders in 2026: eight compared on price and fees
Eight restaurant website builders compared on published price, ordering and fees, read from their pages on 30 October 2026, with where each one is the better buy.
4 min readOwner.com alternatives: what to use depends on why you're looking
Owner charges guests a 5% fee on both plans. What that costs at your order volume, the alternatives by reason for leaving, and when Owner is still the better buy.
4 min readPopmenu alternatives: price the parts you actually use
Popmenu bundles a website, dish pages, ordering, phone answering and marketing. List what you use, then price those parts separately. Sources and limits stated.
4 min readSpotHopper alternatives, and how to test its numbers before you buy
SpotHopper is a restaurant marketing platform with no public price and bold claims. How to test them, what to use instead, and when SpotHopper is the better buy.
3 min readBentoBox alternatives: start with which POS you run
BentoBox is now part of Clover and sold only to Clover POS customers. If you run another POS, here's what replaces it, part by part, and when to stay.
See where your business stands today.
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