In the US, Uber Eats charges restaurants a marketplace fee on each delivery order of 20% on Lite, 25% on Plus and 30% on Premium, and 7% on pickup orders if your in-store prices are validated, 10% if not (Uber Eats merchant pricing). Plus costs 30% on orders from Uber One members, and the extras that show up on a statement (tablets, offers, ads and refunds) are in Uber's merchant contract, not on the pricing page.
This guide sets out each plan, the fees the pricing page leaves out, a full month worked through as an example, and what the same orders cost through your own ordering. Rates are as Uber published them for the US on 10 November 2026. They change, and some cities have their own, so check both pages before you sign.
The Uber Eats plans
| Plan | Delivery fee | Pickup fee | Uber One members | What it adds |
|---|---|---|---|---|
| Lite | 20% (lower in some cities) | 7% | Not eligible | Listed when customers search for your store |
| Plus | 25%, 30% on Uber One orders | 7% | Included for the extra 5% | More visibility in search, a lower delivery fee shown to customers, ads and offers, 0% for the first 30 days |
| Premium | 30% | 7% | Included at no extra cost | The lowest delivery fee shown to customers, ads matched up to $100 a month, a menu photo package, a 1-year Uber One membership, 0% for the first 30 days |
| Self-delivery | 15% (your own drivers) | 7% | Some benefits apply | Listed in the app; Uber couriers for far orders at a 25% fee |
Source: Uber Eats merchant pricing. Uber lists "payment processing" among the benefits of every marketplace plan, so on the published plans card processing sits inside the fee. Uber says the plans are only available in the US and that fees "may differ depending on applicable regulations in your market".
Lite is cheaper in some cities
Uber's footnote lists cities where Lite starts lower, mostly at 15% for delivery. Portland is 15% delivery and 4% pickup, plus payment processing; New York City is 15% delivery, 5% pickup and a 3% card processing fee; Philadelphia, Washington DC, Seattle and Los Angeles start at 15% for delivery; and San Francisco is 15% for delivery and pickup. The contract says Lite is "subject to Fee Cap Laws", which is why the rates follow city rules (Uber Eats, Uber Eats terms). If you are in one of those places, use your city's rate in every calculation on this page.
Fees that are not on the pricing page
Uber's US merchant terms, last modified 2 June 2026, carry a fees table with charges the pricing page does not show (Uber Eats terms). The ones that reach most restaurants:
| Charge | Amount | When it applies |
|---|---|---|
| Order tablet | $4.99 a week (Wi-Fi), $6.99 (with a data plan), $8.99 (data plan and printer) | Per device, if you take one from Uber |
| Offer redemption fee | $0.99 | Each time a guest redeems an offer you fund in full or in part |
| Refunds for missing or incomplete items | The refund | Deducted from your payout |
| Catering orders | 20% marketplace fee | Catering through the app |
| Dine Out | 0% until 1 January 2027, then 7% | If you take part in Uber's dine-in offers |
| Pickup without validated in-store prices | 10% instead of 7% | Pickup prices higher than in-store |
Two more lines from the terms are worth knowing. Fees are "calculated based on the Retail Price of all Items in an order", which is the food, not tax or tips. And sponsored listings are billed on "the actual number of clicks" (Uber Eats terms).
Ads and offers: what you control
Ads are optional on every plan. You set a weekly budget in Uber Eats Manager; placement depends on your bid against other restaurants; and the campaign pauses when the week's budget runs out. Uber Eats Manager reports sales from ads, clicks, spend and the average cost per click (Uber Eats ads). Uber does not publish a cost per click, so test with a small budget and judge it on sales from ads against spend.
Offers work the same way: you choose one in Uber Eats Manager, set a budget, and can end it at any time (Uber Eats offers). The cost is the discount you fund, plus the $0.99 fee on each redemption. On a $30 order already paying 25%, a $4 discount you fund takes your fees and discounts to well over a third of the order before food cost. Keep offers for new guests and slow hours, and give regulars their discount through your own ordering instead.
A month on Uber Eats, worked through
Here is one restaurant's month on the Plus plan. The order counts, order size, Uber One share, offers, ad budget and refunds are all an example; the rates are Uber's.
| Example: 300 delivery orders at $30, 80% at 25% and 20% to Uber One members at 30% | $2,340.00 |
| Example: 60 pickup orders at $30, 7% with validated prices | $126.00 |
| Example: 50 offers redeemed at $4 off, plus $0.99 each | $249.50 |
| Example: ads budget | $100.00 |
| One tablet with a data plan, $6.99 a week | $30.29 |
| Example: refunds for missing items | $45.00 |
| Total Uber Eats cost on $10,800 of sales | $2,890.79 |
| Real rate: total ÷ sales | 26.8% |
In this example the plan rate is 25%, yet everything Uber Eats cost comes to 26.8% of sales, even with cheaper pickup orders in the mix: Uber One orders, offers, ads, the tablet and refunds push it up. To find yours, add up a month of payout statements the way our DoorDash fees guide sets out; the method is the same for every app.
Which plan pays
The arithmetic matches DoorDash's: what you keep is the subtotal minus the fee, so a higher plan has to bring enough extra orders to cover the difference. Plus needs about 6.7% more delivery orders than Lite to leave you the same money, and Premium about 14.3% more, before food cost and on any order size. Our DoorDash guide shows the method in full.
Uber's plans add two wrinkles of their own:
- Uber One decides the gap between Plus and Premium. Plus orders from Uber One members cost 30%, the same as Premium. If a large share of your delivery orders come from members, Plus costs nearly what Premium does, without Premium's lowest customer delivery fee, ads match or photo package.
- Premium's slow-month refund protects a new location, not a busy one. Uber refunds the fees in any of the first six months with fewer than 20 orders, if you cancel no more than 3 orders and stay online for at least 95% of your store hours (Uber Eats). After that, or in a good month, it is a 30% plan.
- Lite cannot reach Uber One members at all. Uber says Lite merchants have "no option to pay more to participate". If members are a big part of the delivery market near you, Lite's lower rate may come with fewer orders.
Try a plan long enough to see a pattern, and judge it by what you kept, not what you sold.
Pickup: the cheapest Uber order
Pickup is 7% on every plan with validated in-store pricing and 10% without it (Uber Eats). The contract asks you to confirm pickup prices are "no higher than the In-Store Prices" (Uber Eats terms). Matching them is worth three points on every pickup order, and pickup guests are the easiest to move to your own ordering, because they already come to the door.
Before you raise delivery prices to cover the fee, read the Item Pricing section of Uber's US terms. It says you will not price an item on Uber Eats higher than you charge for it "through any Uber Competitor", and failing the pricing section can lead to suspension (Uber Eats terms). Ask your Uber contact what applies to your contract; this is general information, not legal advice.
Uber's own commission-free options
Uber sells two products for orders that do not come through the app. Webshop is "a commission-free online ordering site that you control", for delivery and pickup, at 2.5% + $0.29 per order. Uber Direct sends an Uber courier to orders from your own website, app or phone and "starts at $7.99 per delivery" (Uber Eats). The pricing page does not say what delivery costs through Webshop, so ask before you rely on it.
Either way, the gap is large. On the example $30 order, Webshop's fee is $1.04 and Square's online rate on its free plan, 3.3% + 30¢, comes to $1.29 (Square), against $7.50 on Plus. Delivery is where direct stops being cheap: absorb a $7.99 courier and the order costs you more than the 25% fee would. Our guide to online ordering without commission covers who should pay for delivery, how to set up direct ordering, and how to make your own link the one Google shows.
Moving regulars off Uber Eats
Commission buys reach: guests who have never heard of you. It is poor value on regulars, who would order from you anyway. Put your volume into the delivery commission calculator, choose the Uber Eats plan you are on, and set the share of app orders that come from regulars. On the example month above, if 30% of the orders came from regulars who switched to pickup on your own ordering, the fees on those orders would drop from about $740 to $139 a month.
- Match pickup prices to in-store, so the pickup you keep on Uber is at 7%.
- Put a card in every Uber order: order direct next time, same food.
- Give regulars their reason to switch on your own ordering, not as an Uber offer.
- Keep Uber for discovery: new guests, a wider radius, late nights.
Mistakes that make Uber Eats cost more
| Mistake | What it costs | The fix |
|---|---|---|
| Pickup prices above in-store | 10% pickup instead of 7% | Validate in-store pricing |
| Choosing Plus when most orders are Uber One | 30% on those orders anyway | Check your member share before choosing |
| Offers for regulars | The discount plus $0.99 a redemption, on a 25–30% order | Reward regulars on your own ordering |
| Renting Uber's tablet by default | Up to $467 a year per device | Check for a POS integration first |
| Ads with no budget cap you watch | Spend with no read on return | Judge sales from ads against spend weekly |
| Ignoring refunds on the statement | Missing items paid twice: food and refund | Check packing at the pass |
What to do this week
Pull last month's Uber Eats statements and work out your real rate, Uber One orders, offers, the tablet and refunds included. Check your pickup prices against the in-store menu. Then run your numbers through the delivery commission calculator to see what moving regulars direct would keep. If you would rather we look at it with you, the free restaurant audit includes what delivery apps are costing you. We build direct ordering into restaurant websites and take no share of orders, so judge this guide by whether it helps you do it yourself.
