Solar leads in Australia cost about A$35 to A$60 each when shared with other installers, and more when exclusive: Solar Proof lists A$120. Neither kind is better in itself. A shared lead is cheaper and goes to rivals as well; an exclusive one costs more and goes to you alone. Compare them by what each signed job costs you, because that also counts how many you close.
What leads cost
These are prices the sellers publish, read on 2 November 2026. Check them before you rely on them.
| Seller | Solar | Battery | Commercial | Shared with |
|---|---|---|---|---|
| SolarQuotes | A$60 + GST | A$55 + GST | A$185 + GST | Up to three installers in total |
| Solar Calculator | A$40 + GST | A$36 + GST | Not listed | Check with the seller |
| Solar Proof | $35 shared, $120 exclusive | Not listed | Not listed | Up to four buyers when shared |
In the US, one published set of benchmarks puts shared leads at $25-100, exclusive leads at $100-250 and booked appointments at $150-500. The source calls these directional, not fixed rates.
Shared and exclusive compared
- How many other installers receive the same lead?
- Where do the leads come from, and did the homeowner ask to be contacted?
- Can I cap volume and choose my service area?
- What gets a lead credited, and how quickly?
- Is there a contract term or a minimum spend?
- Can I pause in a busy month?
What decides the real cost
| Leads bought (example) | 60 |
| Price per lead, excluding GST | A$60 |
| Monthly spend | A$3,600 |
| Leads that sign (example) | 10% |
| Signed jobs | 6 |
| Cost per signed job | A$600 |
Close rate moves this number more than the price does. One lead seller claims 8-15% on shared leads, but we found no independent figure, and a seller has a reason to be optimistic. Measure your own for a month, by source, and put the numbers in the cost-per-signed-job calculator.
How to get more from leads you already buy
- Answer within minutes. On a shared lead, your rivals are getting the same details. AI and workflow automation can reply straight away when nobody in your office can.
- Keep following up. Use a planned run of calls and messages after the quote, not one call.
- Ask for credits where the rules allow it. Know each seller's policy on bad contact details and out-of-area requests, and track what you claim.
- Compare sources monthly. Drop the worst source first rather than cutting all of them at once.
When to move to your own leads
Your own leads go to you alone and keep some of their value after you stop paying. They also carry a fixed cost, so at low volume they can cost more per job than buying. Most installers do best by keeping marketplaces while their own channels grow, then cutting back on evidence. Read solar installer marketing for the order to do it in.
