Solar SEO helps your company rank when buyers search for solar, batteries or an installer near them. GEO, generative engine optimisation, helps it get named when they ask an AI tool the same question. They share the same base: clear pages, real proof and a good reputation beyond your own website. Start with SEO, then add what AI tools need.
- 1Service pagesOne strong page for each thing you sell.
- 2Local presenceGoogle profile, area pages and reviews.
- 3Buyer answersCost, payback, rebates and sizing, answered plainly.
- 4Outside mentionsDirectories, press, partners and reviews.
- 5MeasureSigned systems by page and channel.
Start with the pages that sell
Build one strong page for each service you want to sell, such as home solar, batteries, EV chargers or commercial systems. Add pages for the areas you really serve, using real jobs from those areas rather than the same text with a different suburb name. Each page should load fast on a phone, answer the buyer's main questions and make it easy to request a quote.
Get your local presence right
Many solar searches have local intent, so your Google Business Profile matters. Fill in your services and real service areas, add photos from actual jobs, keep your business details consistent and reply to every review. Then ask for a review after every completed job, because a steady flow of recent reviews helps buyers trust you.
Answer what buyers really ask
Buyers ask about cost, payback, battery sizing, rebates, warranties and what happens during installation. Answer those questions plainly, with your own prices, examples and experience where you can. A useful page gives the answer first and the detail after it, which helps readers as well as search engines and AI tools.
What GEO adds
- Say clearly who you are, what you sell and where you work, in the same words across your site and profiles
- Put the direct answer at the top of each page, then the detail
- Publish real prices, project examples and named experts where you can
- Add accurate structured data for your business, services and FAQs
- Earn mentions on trusted industry sites, local media and review platforms
- Check that your robots rules don't block the AI crawlers you want to reach your site
Test it the way a buyer would. Each month, ask several AI tools a fixed set of questions, such as who installs solar batteries in your area, and record who gets named and which sources are cited. The answers vary, so look for a trend rather than judging one result. Those cited sources also show you where it may be worth earning a mention.
Measure signed systems, not rankings
Rankings and AI mentions are only signs of progress. Track calls and quote forms through to your CRM, so you can see which pages and channels produce signed systems. Use our cost-per-signed-job calculator to compare that cost with what you pay for leads.
What nobody can promise
Nobody can guarantee a first-place ranking or a mention in an AI answer, so treat that promise as a warning sign. SEO and GEO usually take months to build. While they do, search ads can bring in enquiries, and good lead follow-up makes sure you don't waste them.
If you would rather hand this over, our Growth package runs SEO, GEO and ads together, in accounts that stay in your name.
