For twenty years, being found meant ranking on a results page. That motion is not going away, but a second one has opened beside it: the answer engine. When a buyer asks ChatGPT, Claude, or Perplexity for a recommendation, there is no page of ten blue links to climb. There is one answer, and either you are cited inside it or you are invisible.
Generative Engine Optimization is the discipline of being the source those systems quote. It is not keyword stuffing in a new costume. It is structured, verifiable, machine-legible content that an LLM can lift with confidence — clear claims, named entities, real numbers, and the kind of unambiguous phrasing a model will reach for when it has to be right.
We start every GEO engagement the same way: a citation audit. We run your category's real buying questions through the major assistants and measure where you appear, where a competitor appears instead, and where the answer is simply wrong. That score is the baseline. Everything after it is closing the gaps that are cheapest to move first.
