Home/Services/Outbound Engine
Outbound Engine · for suppliers that sell to small businesses

More meetings with the businesses you sell to, on a system you keep.

We find your buyers, start the conversations and book meetings for your reps, by cold email and LinkedIn, on infrastructure you own. A 90-day pilot for A$14,900, with 12 qualified meetings guaranteed.

Who it's for

Suppliers whose buyers are thousands of small businesses.

We specialise by market, so the lists, the reason to talk and the language are right from the first email.

Solar, battery and heat-pump brands

Brands and wholesale distributors winning installers and plumbers in Australia.

Victoria requires electric replacements for gas hot water from 1 March 2027, and battery brands are fighting for the same installers.

NDIS software and consultants

Vendors and registration consultants reaching personal-care providers.

More providers face mandatory registration from 1 July 2027, subject to the legislation passing.

Dental suppliers

Labs and scanner and aligner suppliers reaching dental practices.

Scanner adoption is still rising, and we already reach practices through the Top Dentistry directory.

How it works

Live in four weeks, then better every month.

Week 0

Kickoff

We agree the buyer, the territory and the offer, collect access, and set up the Spam Act rules and the suppression list.

Week 1

Infrastructure in your name

Separate sending domains and inboxes, SPF, DKIM and DMARC, LinkedIn senders, then two to three weeks of warm-up.

Weeks 1 to 2

Market map

Every buyer in your territory, from public registers and directories, enriched in Clay and Apollo and scored for fit.

Weeks 2 to 3

Messaging

Three email sequences and LinkedIn steps built around a real reason to talk now. You approve every word.

Weeks 3 to 4

Launch

A soft launch at low volume. Replies land in your CRM and meetings go straight to your reps' calendars.

Every month

Run

Lists refreshed from buying signals, replies answered within an hour, sequences tested, a weekly report.

Pricing

Start with the free audit, then a fixed 90-day pilot.

The number on the card is the number in your proposal.

Coverage Audit

Free
Delivered in 48 hours

A map of your market and who already buys from you, walked through on a call.

Start here

90-day Launch Pilot

A$14,900
90 days, half upfront

Build plus three months of Run. Guarantee: 12 qualified meetings in 90 days, or month four is free.

Build

A$4,900
One-off, 3 to 4 weeks

Market map, Clay tables, sending domains and inboxes in your name, warm-up, three sequences, CRM setup and handover. For teams that will run it themselves.

Run

A$4,500 a month
Month to month after the first 3 months

Lists refreshed from buying signals, email plus two LinkedIn senders, replies answered within an hour, meetings booked, a weekly report.

Scale

A$7,900 a month
Plus ad spend (A$2,000 minimum), 3-month minimum

Everything in Run, plus LinkedIn and Meta ads to the same list, webinars and phone follow-up on hot leads.

Founding clients: the first three pilots are A$9,900 in exchange for a published case study.

Data, mailboxes and sending tools are billed at cost, roughly US$300 to 700 a month.

Prices in AUD, excluding GST. US clients pay the same numbers in USD.

What it's worth

One won account pays for the pilot.

What a single 90-day pilot could return for three example clients, at the guarantee and at what we plan for.

Example client
One won account
At the guarantee (12 meetings)
What we plan for (25 meetings)
Return
Heat-pump brand
About A$40k a year in trade sales
3 installers, A$120k a year
6 installers, A$240k a year
7x to 14x
NDIS software vendor
About A$18k over three years
3 customers, A$54k
6 customers, A$108k
3x to 6x
Digital dental lab
About A$30k a year per practice
3 practices, A$90k a year
6 practices, A$180k a year
5x to 11x

Illustrative. Assumes about A$17,000 in (the pilot plus tools), one in four meetings becoming a customer, and the account values shown. These are revenue figures: apply your own margin. We confirm your numbers on the first call.

Gigabit
Hiring a channel sales rep
Monthly cost
About A$5,000 during the pilot, A$4,500 after
About A$12,000 with super (our estimate)
First meetings
4 to 5 weeks from kickoff
Often 3 to 6 months while they ramp
Buyer list
Every buyer in your territory, mapped and kept
Whatever the rep builds and takes with them
If it under-delivers
Fewer than 12 meetings: month four is free
A notice period and a new search
The rules we work by

Built to protect your brand.

You own it

Domains, inboxes, tables and CRM records sit in your accounts from day one.

Spam Act from day one

Published, role-relevant business addresses only, and every opt-out honoured the same day.

One client per category

One client per product category per region, so two clients never pitch the same buyers.

Replies within an hour

During Australian business hours, so a warm reply never goes cold.

Questions

Before you start

What does the 90-day pilot cost?

A$14,900, excluding GST, half upfront and half at day 45. It covers the build and three months of running it. Data, mailboxes and sending tools are billed at cost on top, roughly US$300 to 700 a month.

What is the meeting guarantee?

If we book fewer than 12 qualified meetings in the first 90 days, the fourth month of Run is free. We agree what counts as qualified before we start: the right role, at a business that fits your buyer, who agreed to talk.

Who owns the domains, inboxes and lists?

You do. The sending domains, inboxes, Clay tables and CRM records are set up in your accounts. If you stop working with us, you keep all of it.

Will cold email hurt our brand or our main domain?

We never send from your main domain. Each campaign sends from separate domains at low daily volume, to published, role-relevant business addresses only, with a working unsubscribe honoured the same day, as the Australian Spam Act requires.

Do you work with our competitors?

Not in the same category and region. We take one client per product category per region, so two clients never pitch the same buyers in the same month.

Who is it for?

Suppliers whose customers are small, owner-run businesses: brands and distributors selling to installers, software vendors selling to care providers, labs selling to dental practices. It works best when one new account is worth A$5,000 or more a year.

Do you work outside Australia?

Yes. We start with Australian clients and also take US clients, at the same numbers in USD. We avoid markets that require prior consent for business email, such as Germany and Canada.

Free Coverage Audit

See every buyer in your territory, and who already buys from you.

We map your market in 48 hours and walk you through it. No cost, no obligation.