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HubSpot vs Pipedrive.

Pipedrive for a sales team that wants a pipeline tool at a low seat price. HubSpot when marketing, sales and service should work from the same records. Below is each one on seat price, onboarding fees, contracts, automation, marketing, reporting, AI, permissions, integrations and support, read on the vendors' own pages on 10 November 2026, with example costs for a 5-seat and a 15-seat team.

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Side by side

Twelve questions, two CRMs.

HubSpot here means Sales Hub on HubSpot's Smart CRM. Pipedrive means its CRM plans. Prices are US list prices per seat a month; both vendors price in other currencies too.

Question	HubSpot	Pipedrive
What it is	One customer platform with a shared CRM and hubs on top: Marketing, Sales, Service, Content, Data and Revenue. Sales Hub is the sales tool.	A sales CRM built around the deal pipeline, with add-ons for lead capture, email campaigns, documents, projects and website visitors.
Free and entry plans	Free for up to 2 users. Starter lists at $20 a seat a month; on 10 November 2026 new customers were offered $7 paid annually or $10 paid monthly, a limited-time offer. Starter has no annual contract.	No free plan on the pricing page; a 14-day free trial. Lite is $14 a seat a month billed annually, $19 billed monthly.
Mid and top plans	Professional: $90 a seat a month paid annually, $100 paid monthly, with an annual commitment either way. Enterprise: from $150 a seat a month.	Growth $24, Premium $49, Ultimate $69 a seat a month billed annually; $34, $64 and $89 billed monthly. Pipedrive says annual billing saves up to 26%.
Seat model	Core Seats give platform access ($20 on Starter, $50 on Professional, $75 on Enterprise a month at list). Sales Seats add the full Sales Hub tools ($100 Professional, $150 Enterprise) and include a Core Seat. View-only seats are free.	One seat price per plan for everyone who logs in. Some limits scale with seats: 2,500 to 20,000 leads and deals per seat, up to 300,000 per company.
Onboarding fees	Required one-time onboarding: $1,500 for Sales Hub Professional, $3,500 for Enterprise. None on Starter.	None listed. Pipedrive says implementation is free on any plan over $400 a year.
Automation	Workflows: up to 50 with restricted triggers and actions on Starter, 300 on Professional, 1,000 on Enterprise. Sequences start on Professional, with up to 500 email sends per user a day (1,000 on Enterprise).	No automations on Lite. Growth: 50 automations and 5 sequences per company; Premium: 150 and 25; Ultimate: 250 and 50. Automatic lead assignment starts on Premium.
Marketing tools	Starter includes all of HubSpot's Starter products, marketing among them. Marketing Hub Professional is $800 a month paid annually with 3 Core Seats and 2,000 marketing contacts, plus $3,000 onboarding.	Email marketing is the Campaigns add-on, a paid extra on every plan (listed from $13.33). LeadBooster for lead capture is included on Premium and Ultimate and an add-on below (from $32.50). Web Visitors is a paid add-on on every plan (from $41).
Reporting	30 dashboards on Starter, 75 on Professional, 100 on Enterprise. Custom reports start on Professional (up to 100) and rise to 500 on Enterprise. Forecasting starts on Professional; Enterprise adds forecasts across team hierarchies.	Reports per seat: 15 on Lite, 50 on Growth, 250 on Premium, 500 on Ultimate. Forecast reports start on Growth. Custom visual dashboards and custom-field reports start on Premium.
AI features	Agents run on HubSpot Credits at $0.01 each: Customer Agent 50 credits per resolved conversation, Prospecting Agent 100 per lead it recommends, Data Agent 10 per prompt per record. Included credits a month: 500 on Starter, 3,000 on Professional, 5,000 on Enterprise; unused credits do not roll over.	Pipedrive Nova on every plan: pre-call briefs, call recording with summaries and transcripts, and CRM updates. AI report creation on every plan. AI email writing, email summaries and AI notifications start on Premium.
Permissions and security	Enterprise adds deal splits, pipeline approvals for deals and a standard sandbox account.	Custom visibility groups and permission sets start on Premium (15 each; 25 on Ultimate). Security rules and alerts, device history and audit log, and a sandbox account are Ultimate only.
Integrations	Over 2,000 apps and web services in HubSpot's marketplace, by HubSpot's count.	500+ integrations in the Pipedrive Marketplace, including Zapier, Zoom and Lemlist. The API token budget scales with seats: 30,000 per seat on Lite up to 210,000 on Ultimate.
Support	Email support on Starter; email and phone on Professional and Enterprise.	24/7 live chat on every plan. Phone support starts on Premium; Ultimate adds extended phone hours, Monday to Friday, 7:00 to 23:00 CET.

Read on each vendor's own pages on 10 November 2026; the sources are listed below. Prices are US dollars per seat a month before tax. HubSpot's $7 and $10 Starter prices are for new customers only. For HubSpot against an enterprise CRM, see HubSpot vs Salesforce; for every HubSpot hub and fee, see HubSpot pricing. Picking the CRM is the smaller half of the job; see CRM implementation for the rest.

Which one, when

Each is the right answer for someone.

Choose Pipedrive when

FitsSales is the main user, the work is moving deals through stages, and the budget is per seat. Growth covers email sync, automations, sequences and forecasts; Premium adds lead routing, permissions and phone support.

Watch forEmail marketing, website visitors and (below Premium) lead capture are paid add-ons. Automations are capped per company, so a busy team on Growth can reach 50 quickly.

Choose HubSpot when

FitsMarketing, sales and service should share one set of records and reports, and you want marketing tools in the same product as the pipeline.

Watch forProfessional and Enterprise each carry a required onboarding fee, Professional commits annually even when paid monthly, and the seat price is close to double Pipedrive Premium ($90 against $49 billed annually).

Choose a starter plan when

FitsYou have a few reps, one pipeline and a simple process. Pipedrive Lite or HubSpot Starter gets contacts, deals and email in one place.

Watch forPipedrive Lite has no automations or two-way email sync, which start on Growth. HubSpot Starter's workflows have restricted triggers and actions, and its low price is an offer for new customers.

Choose neither when

FitsThe CRM you have works and the problem is adoption or data quality. Or you already run another suite: Zoho or Salesforce may fit better.

Watch forA move between CRMs carries records, history, automations and integrations, and each has to be checked. Do it for a reason you can write down.

What it really costs

Example license costs for a 5- and a 15-seat team.

Examples only: our arithmetic on list prices with annual billing, checked on 10 November 2026, before any discount or offer. The third card is the work around the license.

1 · Example: five sellers

A 5-seat team, year one

Pipedrive Growth: 5 × $24 × 12 = $1,440. Pipedrive Premium: $2,940. HubSpot Starter at list: 5 × $20 × 12 = $1,200. HubSpot Professional: 5 × $90 × 12 = $5,400, plus $1,500 onboarding, so $6,900.

2 · Example: fifteen sellers

A 15-seat team, year one

Pipedrive Premium: 15 × $49 × 12 = $8,820. Pipedrive Ultimate: $12,420. HubSpot Professional: $16,200 plus $1,500, so $17,700. HubSpot Enterprise: $27,000 plus $3,500. Adding Marketing Hub Professional is $9,600 a year plus $3,000 onboarding.

3 · Setting it up

Implementation and migration

Pipelines, fields, import and automation decide whether the seats pay off. Our CRM set-up on HubSpot or Pipedrive starts at $6,000 fixed and takes from 4 weeks. A move from one CRM to the other starts at $7,000 fixed. HubSpot's onboarding fee is paid to HubSpot and is separate. What each includes.

Sources

Where each fact came from.

All read on 10 November 2026.

HubSpot Sales Hub pricing (editions, onboarding fees, credits, feature limits)

HubSpot Marketing Hub pricing

HubSpot Product & Services Catalog (seat prices, credit rates, agent credit costs)

Pipedrive pricing (plans, compare-plans table, add-ons, implementation FAQ)

Pipedrive Campaigns add-on

The anti-positioning

Do not choose on the seat price alone. Write down who will log in, whether marketing will work from the same records, and which automations you need on day one, then price both for that. We are not a partner of either vendor and earn nothing on licenses, so we will tell you when Pipedrive is enough.

Compare FAQ

HubSpot vs Pipedrive

HubSpot vs Pipedrive: which is better for a small business?

For a small sales team that mainly needs a pipeline, Pipedrive: on 10 November 2026 Growth was $24 a seat a month billed annually with email sync, automations and forecasts, and no onboarding fee. HubSpot fits a small business that wants marketing, sales and service on the same records; its Starter plan includes marketing tools, and Professional adds sequences, forecasting and custom reports.

Pipedrive vs HubSpot pricing: how much per seat?

Checked on 10 November 2026, in US dollars a seat a month billed annually. Pipedrive: Lite $14, Growth $24, Premium $49, Ultimate $69; monthly billing is $19, $34, $64 and $89. HubSpot Sales Hub: Starter $20 at list (with a $7 new-customer offer), Professional $90 ($100 paid monthly), Enterprise from $150, plus onboarding of $1,500 or $3,500.

Does Pipedrive or HubSpot charge an onboarding fee?

HubSpot does, on Professional and Enterprise: a required one-time fee of $1,500 for Sales Hub Professional and $3,500 for Enterprise, and $3,000 for Marketing Hub Professional. Pipedrive lists none and says implementation is free on any plan over $400 a year.

Is Pipedrive good for marketing?

Pipedrive is a sales CRM first. Email marketing is the Campaigns add-on, paid on every plan, and website-visitor tracking is the Web Visitors add-on. Lead capture (LeadBooster) is included on Premium and Ultimate. If marketing has to work from the same records as sales, HubSpot's Marketing Hub covers more of it in one product.

How do HubSpot and Pipedrive compare on automation?

HubSpot allows up to 50 workflows with restricted triggers and actions on Starter, 300 on Professional and 1,000 on Enterprise, and sequences start on Professional. Pipedrive has no automations on Lite; Growth allows 50 automations and 5 sequences per company, Premium 150 and 25, and Ultimate 250 and 50.

What AI do HubSpot and Pipedrive include?

HubSpot's agents run on credits at $0.01 each: 50 per conversation the Customer Agent resolves, 100 per lead the Prospecting Agent recommends and 10 per Data Agent prompt per record. Sales Hub includes 500, 3,000 or 5,000 credits a month by edition, and they do not roll over. Pipedrive Nova, with pre-call briefs and call summaries and transcripts, is on every plan; AI email writing and summaries start on Premium.

Should we move from Pipedrive to HubSpot, or the other way?

Move to HubSpot when marketing and service need the same records as sales and you are paying for several add-ons and outside tools to get there. Move to Pipedrive when HubSpot is mostly a pipeline and contact list and the seat price and onboarding fees outweigh what the hubs give you. Either way, map every field, pipeline and automation first.

What does Gigabit charge for HubSpot or Pipedrive work?

A CRM set-up on HubSpot or Pipedrive starts at $6,000 fixed: data model, pipelines, import and clean-up, core automation, dashboards and training. A move between CRMs starts at $7,000 fixed. Licenses and HubSpot's onboarding fees are separate, and we are not a partner of either vendor.

Before you choose

Price the CRM for the team that will use it.

Thirty minutes on who logs in, whether marketing shares the records and which automations you need, and which of the two fits that.

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