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Zoho vs HubSpot.

Zoho when price per seat matters and you want CRM, finance and support from one vendor. HubSpot when marketing drives the pipeline and the team needs a CRM that non-specialists can run. Below is each one on price per seat, Zoho One, onboarding fees, contracts, automation, customization, marketing, AI and integrations, read on Zoho's and HubSpot's own pages on 10 November 2026, with example costs for a 10-seat and a 25-seat sales team.

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Side by side

Twelve questions, two CRMs.

Zoho here means Zoho CRM, with Zoho One where it changes the answer. HubSpot means Sales Hub on HubSpot's Smart CRM. Prices are US dollars per user or seat a month.

Question	Zoho	HubSpot
What it is	Zoho CRM is one of Zoho's many business apps. Zoho One bundles more than 50 of them, including CRM, finance, support, marketing and HR, under one license.	One customer platform with a shared CRM and hubs on top: Marketing, Sales, Service and more. Sales Hub is the sales tool.
Free plan	Zoho CRM Free covers up to 3 users with leads, deals, workflows, reports and the mobile app.	Free tools, then paid hubs in Starter, Professional and Enterprise editions.
Price per seat	Standard $14, Professional $23, Enterprise $40, Ultimate $52 a user a month billed annually; $20, $35, $50 and $65 billed monthly.	Sales Hub Starter $20 a seat at list, shown to new customers at $7 as a limited-time offer. Professional $90 paid annually ($100 at list). Enterprise from $150.
Whole-company bundle	Zoho One: $37 an employee a month billed annually if you license every employee on payroll, or $90 a user for any number of users ($45 and $105 monthly). Essentials, with 15+ apps, is $9.	No single bundle price on the Sales Hub page. Hubs are bought separately; Core Seats are $20, $50 or $75 a month and take the level of your highest edition.
Onboarding	No onboarding fee on the pricing page. Paid customers get four free one-to-one onboarding sessions of 60 minutes. Zoho Jumpstart, its paid set-up service, is $200 an hour with a 10-hour minimum.	Required one-time onboarding: $1,500 on Sales Hub Professional and $3,500 on Enterprise. Marketing Hub charges $3,000 and $7,000. Starter has none.
Contract terms	Zoho says there is no contract: pay monthly or yearly and change plans when you need to.	Starter can commit monthly. Professional commits annually, even when paid monthly. Enterprise is sold through sales.
Automation	Workflows and assignment rules from Standard. Professional adds process automation with Blueprints (3), Enterprise allows 50 and Ultimate 100. Custom functions in Deluge from Enterprise.	Up to 50 workflows with restricted triggers on Starter, 300 on Professional and 1,000 on Enterprise. Sequences from Professional.
Customization	Custom modules: 10 on Standard, 25 on Professional, 200 on Enterprise, 500 on Ultimate. Sandboxes from Enterprise.	Pipelines: up to 15 per account on Starter, 100 on Professional and 350 on Enterprise. Custom objects (10 definitions) and a standard sandbox on Enterprise.
Marketing	Zoho CRM sends mass email, 250 a day per org on Standard up to 2,000 on Ultimate. Full marketing automation is a separate Zoho app, or part of Zoho One.	Built in. Marketing Hub Professional starts at $800 a month paid annually, with 3 Core Seats and 2,000 marketing contacts, plus $3,000 onboarding. Enterprise starts at $3,600 with 5 Core Seats.
AI	Zia is built in; Zoho lists AI agents from Standard and an AI sales assistant on Enterprise. Zia Agents are free to build and deploy: you pay for model use, with 30 million tokens a month free on Zoho's standard hosted models, or bring your own OpenAI, Gemini or Claude key.	Breeze Assistant comes with every Core Seat. Agents and AI features spend HubSpot Credits: 500 a month on Starter, 3,000 on Professional, 5,000 on Enterprise. Extra credits are $0.010 each; included credits do not roll over.
Integrations and API	REST APIs on credits per 24 hours: 50,000 plus 250 per user license on Standard, rising to 50,000 plus 2,000 per user on Ultimate.	Over 2,000 apps and web services in HubSpot's marketplace.
Admin effort (our view)	Cheap to license, but every Zoho app is configured its own way. Plan for one person who owns the set-up, and some Deluge for anything custom.	Most settings are point and click, and one trained operations person can run most portals. The cost moves into seats and onboarding instead.

Read on each vendor's own pages on 10 November 2026; the sources are listed below. Zoho sets prices by country; these are Zoho's US-dollar prices. HubSpot's $7 Starter price is for new customers for a limited time. For every HubSpot hub, seat and fee, see HubSpot pricing; for the set-up work either way, see CRM implementation.

Which one, when

Each is the right answer for someone.

Choose Zoho CRM when

FitsPrice per seat decides it, sales is the main use, and someone internal will own the configuration. Professional covers process automation at $23 a user a month billed annually.

Watch forCustom functions and sandboxes need Enterprise, and full marketing automation is another Zoho app. A CRM set up in an afternoon stays that way unless someone owns it.

Choose HubSpot when

FitsMarketing and sales should work from the same records, inbound marketing feeds the pipeline, and nobody wants a full-time CRM admin.

Watch forProfessional and Enterprise carry required onboarding fees per hub, custom objects need Enterprise, and agents draw on monthly credits that do not roll over.

Choose Zoho One when

FitsYou would otherwise buy three or more Zoho apps, such as CRM, Books and Desk, and want one invoice and one admin console for the company.

Watch forThe $37 price applies only if you license every employee on payroll. Licensing just some users costs $90 each.

Choose neither when

FitsThe CRM you have works and the problem is adoption or data quality, or you need a large org's custom data model and code. Pipedrive or Salesforce may fit better.

Watch forMoving CRMs means records, history, automation and integrations all move and get checked. Do it for a reason you can write down.

What it really costs

What a 10- and a 25-seat team pays (example).

Example totals, our arithmetic on the list prices above, checked on 10 November 2026, before tax and any discount. The third card is the work around the license.

1 · Ten sellers

Example: a 10-seat team

Zoho CRM Professional: 10 × $23 × 12 = $2,760 a year. Zoho CRM Enterprise: 10 × $40 × 12 = $4,800. HubSpot Sales Hub Professional: 10 × $90 × 12 = $10,800 a year plus $1,500 onboarding, so $12,300 in year one. Zoho One for a 25-person company, every employee licensed: 25 × $37 × 12 = $11,100 a year for the whole suite.

2 · Twenty-five sellers

Example: a 25-seat team

Zoho CRM Enterprise: 25 × $40 × 12 = $12,000 a year. HubSpot Professional: 25 × $90 × 12 = $27,000 plus $1,500, so $28,500 in year one. HubSpot Enterprise: 25 × $150 × 12 = $45,000 plus $3,500. Add HubSpot Marketing Hub Professional at $9,600 a year plus $3,000 onboarding if marketing runs in HubSpot.

3 · Setting it up

Implementation, migration and agents

Zoho's paid Jumpstart starts at 10 hours, $2,000 at $200 an hour; HubSpot's onboarding fee is in the totals above. Our CRM set-up on Zoho or HubSpot is from $6,000 fixed and takes from 4 weeks. A move from one to the other starts at $7,000 fixed, and an AI agent on your CRM data is a flat fee from $8,000. What each includes.

Sources

Where each fact came from.

All read on 10 November 2026.

Zoho CRM pricing (editions, prices, contracts and set-up FAQ)

Zoho CRM edition comparison (limits, updated 12 May 2026)

Zoho One pricing

Zoho CRM onboarding sessions

Zoho Jumpstart

Zoho Zia Agents pricing

HubSpot Sales Hub pricing (editions, credits, workflows)

HubSpot Marketing Hub pricing

HubSpot Product & Services Catalog (seats, credits)

HubSpot Product & Services Catalog: products (onboarding fees, custom objects, contacts)

The anti-positioning

Do not choose on seat price alone. Write down how many people log in, which teams share the records, whether marketing runs in the CRM, and who will administer it in two years, then price both for that, including onboarding. We are not a partner of either vendor and earn nothing on licenses, so we will tell you when the cheaper one is enough.

Compare FAQ

Zoho vs HubSpot

Zoho vs HubSpot: which is better for a small business?

For a sales-led small business watching cost, Zoho CRM: Professional is $23 a user a month billed annually, checked on 10 November 2026, with no onboarding fee. For a business where marketing drives the pipeline and nobody will administer the CRM full time, HubSpot: Sales Hub Professional is $90 a seat paid annually, plus a required $1,500 onboarding fee.

How much does Zoho CRM cost compared with HubSpot?

Checked on 10 November 2026, in US dollars a user a month. Zoho CRM: Free for 3 users, then Standard $14, Professional $23, Enterprise $40 and Ultimate $52 billed annually ($20, $35, $50 and $65 monthly). HubSpot Sales Hub: Starter $20 at list ($7 for new customers for a limited time), Professional $90 paid annually or $100 at list, Enterprise from $150, plus one-time onboarding of $1,500 or $3,500.

Does Zoho or HubSpot charge an onboarding fee?

HubSpot does, on Professional and Enterprise: $1,500 or $3,500 on Sales Hub and $3,000 or $7,000 on Marketing Hub, listed as required in its Product & Services Catalog. Zoho's pricing page lists no onboarding fee; paid customers get four free one-hour onboarding sessions, and Zoho's Jumpstart set-up service is $200 an hour with a 10-hour minimum.

Is Zoho One cheaper than HubSpot?

Usually, if you license the whole company. Zoho One is $37 an employee a month billed annually when every employee on payroll is licensed, or $90 a user otherwise. By our arithmetic, a 25-person company on the all-employee price pays $11,100 a year for more than 50 apps, against $10,800 a year plus $1,500 onboarding for 10 HubSpot Sales Hub Professional seats alone.

How do Zoho's and HubSpot's AI features compare on price?

Zoho's Zia Agents are free to build and deploy; you pay for the language model, with 30 million tokens a month free on Zoho's standard hosted models, or you bring your own OpenAI, Gemini or Claude key and pay that vendor. HubSpot includes Breeze Assistant with every Core Seat and charges agents against HubSpot Credits: 500, 3,000 or 5,000 a month by edition, $0.010 per extra credit, with no rollover.

Is HubSpot's marketing better than Zoho's?

It is closer to the CRM. HubSpot Marketing Hub shares the same records as Sales Hub; Professional starts at $800 a month paid annually with 2,000 marketing contacts and a $3,000 onboarding fee. Zoho CRM itself sends mass email (250 a day per org on Standard, up to 2,000 on Ultimate), and full marketing automation is a separate Zoho app or part of Zoho One.

Can we move from HubSpot to Zoho, or the other way?

Yes. Map every object, field, pipeline and automation first, because HubSpot custom objects need Enterprise and Zoho custom functions need Enterprise. Records, history, owners and integrations all have to move and be reconciled. Plan it as a project with a cutover date, not a weekend import.

What does Gigabit charge for Zoho or HubSpot work?

A CRM set-up on Zoho or HubSpot starts at $6,000 fixed: data model, pipelines, import and clean-up, core automation, dashboards and training. A move between CRMs starts at $7,000 fixed, and an AI agent on your CRM data is a flat fee from $8,000. License and onboarding fees are paid to the vendor, and we are not a partner of either.

Before you choose

Price both CRMs for the team you will have in two years.

Thirty minutes on how many people log in, whether marketing runs in the CRM and who will own it, and which of the two fits that.

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