Pipedrive pricing runs from $14 to $69 a seat a month billed annually, or $19 to $89 billed monthly, across four plans: Lite, Growth, Premium and Ultimate. Add-ons start at $13.33 a month, and Premium and Ultimate include three of them: LeadBooster, Projects and Smart Docs. All prices are in US dollars before VAT, checked on Pipedrive's pricing page on 10 November 2026. By our arithmetic, 20 seats on Premium cost $11,760 a year, about half the $23,100 that 20 HubSpot Sales Hub Professional seats cost in year one.
Every Pipedrive plan and price
Prices are per seat per month. Pipedrive charges for every seat you buy, "whether it's assigned to a user or not," according to its billing help article. The limits come from the plan comparison table on the same pricing page.
| Plan | Billed annually | Billed monthly | What it adds | Key limits |
|---|---|---|---|---|
| Lite | $14 a seat ($168 a year) | $19 a seat | Lead, deal, calendar and pipeline management; AI report creation; 500+ integrations; Pipedrive Nova meeting intelligence | 2,500 leads and deals per seat; 30 custom fields; 15 reports per seat; no automations listed |
| Growth | $24 a seat ($288 a year) | $34 a seat | Full email sync with open and click tracking; automations and email sequences; product subscriptions and forecasts; meeting scheduler | 5,000 leads and deals per seat; 100 custom fields; 50 reports per seat; 50 automations |
| Premium | $49 a seat ($588 a year) | $64 a seat | LeadBooster, Projects and Smart Docs included; lead routing; custom scoring and company data enrichment; team inboxes; contracts and e-signatures; required and formula fields; permission sets | 15,000 leads and deals per seat; 300 custom fields; 250 reports per seat; 150 automations |
| Ultimate | $69 a seat ($828 a year) | $89 a seat | Security alerts and rules; phone and email data enrichment; a sandbox account; extended phone support; discounts on PandaDoc, CloudTalk and Surfe | 20,000 leads and deals per seat; 500 custom fields; 500 reports per seat; 250 automations |
On every plan, active leads and deals stop at 300,000 per company, however many seats you buy. Pipedrive offers a free 14-day trial with no card, and lists no free plan.
How much annual billing saves
Pipedrive's toggle says annual billing saves "up to 26%." On the figures shown, the saving is 26% on Lite ($14 against $19), 29% on Growth ($24 against $34), 23% on Premium ($49 against $64) and 22% on Ultimate ($69 against $89), by our arithmetic. The billing article says annual plans are paid upfront for the whole year, and monthly plans are charged on the same day each month.
Add-ons
| Add-on | Starting price on the pricing page | Lite | Growth | Premium | Ultimate |
|---|---|---|---|---|---|
| LeadBooster (lead capture, with 10 Prospector credits a month) | From $32.50 a month | Add-on | Add-on | Included | Included |
| Projects | From $16 a month | Add-on | Add-on | Included | Included |
| Smart Docs, with e-signatures | From $32.50 a month | Add-on | Add-on | Included | Included |
| Campaigns (email marketing) | From $13.33 a month | Add-on | Add-on | Add-on | Add-on |
| Web Visitors | From $41 a month | Add-on | Add-on | Add-on | Add-on |
Pipedrive shows these as "starting from" prices. The pricing page does not say whether an add-on is priced per company or per seat, or how it scales with contacts or volume. The billing article says add-ons follow your plan's billing cycle, and its worked example adds one LeadBooster price to the seat total. Get the add-on price at your seat count in writing before you sign.
Top-ups
When you reach a limit but do not want to upgrade, Pipedrive sells top-ups. From Growth: 50 more automations, 50 more reports, 25,000 more leads and deals, and 250,000 more API tokens, each up to 10 times. From Premium: data enrichment credits in packs of 100, Prospector credits in packs of 10, and a team-management bundle of teams, visibility groups and permission sets. The billing article lists quantities but no prices, so ask for them. The leads-and-deals top-up has the same 300,000 ceiling per company.
Which plan a growing sales team usually needs
For a sales team of 20 to 100 people, Lite is rarely enough: it lists no automations and allows 15 reports per seat. Growth suits a team whose leads arrive from a few channels and whose follow-up fits in 50 automations. Premium is the usual landing point once leads need routing by source or territory, managers need shared team inboxes and permission sets, and proposals and contracts go out from the CRM. At that point the three included add-ons are worth $81 a month at their starting prices ($32.50 + $16 + $32.50). Ultimate is for teams that need security rules and alerts, a sandbox to test automation changes before they reach live deals, and phone and email enrichment.
What a team pays in the first year
Three example companies, on the annual-billing prices above. The team sizes and add-on choices are examples we picked. Where we use an add-on, we take its starting price, which is an assumption because Pipedrive says "starting from." VAT and other taxes are left out.
Example 1: a 5-seat team on Growth
- Seats: 5 × $24 × 12 = $1,440
- Campaigns add-on at its starting price (example): $13.33 × 12 = $159.96
- First year: $1,440 + $159.96 = $1,599.96, about $1,600
- The same seats billed monthly: 5 × $34 × 12 = $2,040, so annual billing saves $600 on seats
Example 2: a 20-seat sales team on Premium
- Seats: 20 × $49 × 12 = $11,760, with LeadBooster, Projects and Smart Docs included
- The same team on Growth, adding those three at their starting prices (example): 20 × $24 × 12 = $5,760, plus ($32.50 + $16 + $32.50) × 12 = $972, for $6,732
- A fixed-price CRM set-up with Gigabit, from $6,000: Premium plus set-up is $11,760 + $6,000 = $17,760 in year one
Growth with add-ons looks $5,028 cheaper on these assumptions, but the plans are not the same. Premium allows 150 automations against 50, 250 reports per seat against 50, 300 custom fields against 100, and adds lead routing, team inboxes and permission sets. Choose on the limits your team will hit, and on the real add-on quote, not on the starting prices.
Example 3: a 60-seat team on Ultimate
- Seats: 60 × $69 × 12 = $49,680
- Web Visitors at its starting price (example): $41 × 12 = $492
- A migration from another CRM with Gigabit, from $7,000
- First year: $49,680 + $492 + $7,000 = $57,172
- The same seats billed monthly: 60 × $89 × 12 = $64,080, so annual billing saves $14,400 on seats
Check the deal ceiling before you plan a team this size. The per-seat allowance stops growing at 300,000 active leads and deals per company, which Ultimate reaches at 15 seats, Premium at 20 and Growth at 60. A team that keeps years of open deals and leads should archive old records or count them first.
Hidden and extra costs
Pipedrive's pricing FAQ says it has "no hidden costs," and the list prices are simple. These are the lines that still move the bill.
- Every seat is billed. Unassigned seats cost the same as assigned ones, so remove seats when people leave.
- Annual billing is upfront. Twenty Premium seats are one $11,760 invoice at the start of the year, not $980 a month.
- Add-ons and top-ups. Campaigns and Web Visitors are extra on every plan; LeadBooster, Projects and Smart Docs are extra below Premium. Top-up prices are not published in the billing article.
- Plan limits. Lite lists no automations, and Growth allows 50. A team that builds lead routing and follow-up rules usually lands on Premium for the limits as much as the features.
- API tokens. Integrations spend API tokens: 30,000 per seat on Lite, 60,000 on Growth, 150,000 on Premium and 210,000 on Ultimate, up to 100 million per company. Heavy two-way syncs with billing or marketing tools can reach the limit on smaller plans.
- VAT. Prices exclude VAT. Pipedrive bills EU customers VAT at their member state's rate unless a valid VAT number is provided.
- Integration upkeep. As our Pipedrive page explains, Pipedrive's deprecated v1 API endpoints went out of support on 1 August 2026. A custom integration still calling them needs to move to the current API, and that work is not in any plan price.
Implementation
Pipedrive's pricing FAQ says implementation is free when you sign up for a plan over $400 a year, which five Lite seats already pass (5 × $168 = $840). The FAQ does not say what that implementation covers. Data migration from another CRM, custom pipelines, integrations with your billing, telephony or proposal tools, and automation design are the usual extra work, from a partner or in-house.
Pipedrive against HubSpot and Salesforce on price
HubSpot and Salesforce prices below are from our HubSpot pricing and Salesforce pricing guides, both checked on the vendors' pages on 10 November 2026. Prices are per seat per month, billed annually.
| Level | Pipedrive | HubSpot Sales Hub | Salesforce Sales Cloud |
|---|---|---|---|
| Entry | Lite, $14 | Starter, $7 for new customers ($20 list) | Starter Suite, $25 |
| Middle | Growth $24, Premium $49 | Professional, $90 ($100 list), plus $1,500 one-time onboarding | Pro Suite, $100 |
| Top | Ultimate, $69 | Enterprise, $150, plus $3,500 one-time onboarding | Core $195, Advanced $395, Max $550 |
For a 20-seat team in year one, by our arithmetic: Pipedrive Premium is $11,760. HubSpot Sales Hub Professional is 20 × $90 × 12 + $1,500 = $23,100. Salesforce Pro Suite is 20 × $100 × 12 = $24,000, and Core is $46,800. At five seats the order changes: HubSpot Starter at the new-customer price is 5 × $7 × 12 = $420, against $840 on Pipedrive Lite, though HubSpot renews up to its $20 list price.
Pipedrive is usually the better buy when:
- The work is a pipeline of deals, and getting reps to keep it current is the real problem.
- Marketing automation and customer service already live in tools you want to keep.
- You want month-to-month billing on any plan. HubSpot's Professional editions commit you to 12 months even when you pay monthly.
HubSpot earns its price when marketing automation, the website and service should share one system with sales. Salesforce earns its price when you need complex territories, account hierarchies, quoting and many custom objects, and have an administrator to run it; see HubSpot vs Salesforce. If you need finance and inventory next to the CRM, look at Zoho or Odoo instead.
When to get help
Pipedrive is light enough for a small team to set up alone, and Pipedrive includes implementation on most paid accounts. Outside help pays when you are moving years of data from another CRM, when leads arrive from several forms and ad platforms and need enriching and routing, or when Pipedrive has to talk to billing, proposals and telephony.
Our Pipedrive page and CRM implementation service cover that work. A CRM Setup is from $6,000 fixed, covering pipeline design, import and clean-up, core automation, reporting and team training. A migration from another CRM is from $7,000 fixed. One integration or automated workflow, such as web leads enriched, deduplicated and routed, is an AI Quick Win Sprint at $8,000 fixed over 3 weeks. A lead-qualification or follow-up agent is a flat fee from $8,000. Pipedrive's licence is separate. To check whether an automation pays for itself first, use the AI ROI calculator.
