What AI actually costs, and what it returns
Real numbers with sources: what a build costs, what running it costs, and how to model the return before you commit. We publish our prices, so the arithmetic here uses figures you can check.
Everything we've written on this
What does an AI MVP actually cost? A build budget breakdown
Four cost centres, and the model is the smallest one. What an AI product costs to get in front of real users, what moves the number, and the line most budgets forget entirely.
ReadHow to calculate ROI on an AI project before you build it
The formula is simple arithmetic. The hard part is being honest about four inputs — and three of them are routinely inflated by the person building the business case.
ReadWhat should a mid-market company budget for AI in 2026?
Not what one agent costs — what the whole line item should be. How to size an annual AI budget across audit, build, and operate, and the split that survives a second year.
ReadThe hidden costs of AI projects nobody puts in the proposal
Not the vendor's tricks — your own. Seven internal line items that never appear in any quote, why the biggest one is your team's time, and how to price them before you approve anything.
ReadHow much does generative engine optimization (GEO) cost?
There's no standard sticker price for GEO — but there is an honest answer. The three ways it's priced, what actually drives the number, and exactly what we charge.
ReadHow much does an AI agent cost in 2026? A real budget breakdown
Straight numbers with sources: what a production AI agent costs to build and run, why the token bill is the cheapest line in the budget, and where teams actually overspend. From a firm that publishes its prices.
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