Getting cited by AI answer engines
When a buyer asks ChatGPT, Perplexity, or Google AI Overviews for a recommendation, there is no page of ten links to climb — either you are named in the answer or you are invisible. Everything we have written on measuring and improving that.
Everything we've written on this
What gets a company excluded from AI answers
Companies get excluded from AI answers when crawlers, published facts, or the brand name conflict. The page can still exist. Run the free AI Citation Audit.
Read
Why your competitors show up in ChatGPT and you don't
You asked the question your buyers ask, and a competitor got named instead. Five specific asymmetries explain almost every case — and four of them are fixable in weeks.
Read
How to check your own AI visibility in 30 minutes
A runbook you can execute this afternoon with a spreadsheet and four browser tabs. What to ask, what to record, and the three mistakes that make a DIY audit useless.
Read
Five things every website needs before an AI assistant will cite it
A technical checklist you can audit this week. What has to be true of your pages before a model can retrieve, quote, and verify you — and which of the five almost every site fails.
Read
Your buyers are asking ChatGPT for a shortlist. Are you on it?
Vendor shortlists are increasingly being drafted by an assistant before anyone contacts you. You can find out in five minutes whether you're on them — and most companies have never checked.
Read
The vendor shortlist moved: what replaces G2 and the "top 10" listicle
Review grids and roundup posts earned their power by owning the click. As the click collapses, that power doesn't disappear — it moves somewhere less visible, and it changes who you have to influence.
Read
llms.txt explained: the new file most sites don't have yet
A one-page machine-readable summary of your site, in Markdown, at /llms.txt. What it is, what it isn't, and an honest answer on whether it does anything.
Read
Answer-Market Fit: the metric that replaces rankings in the AI era
Product-market fit means the market wants what you built. Answer-Market Fit means its AI assistants recommend you by default. How to measure and reach it.
Read
AI citation rate: what counts as a good one?
Citation rate is the share of your category's buying queries where an AI assistant names you. How to define it, measure it honestly, and what counts as good.
Read
How ChatGPT decides which companies to recommend
When a buyer asks an AI assistant for a vendor, the answer isn't ranked, it's assembled. What the engines retrieve, what they trust, and how to be cited.
Read
Generative Engine Optimization: how to get cited by ChatGPT, Claude, and Perplexity
Search is splitting into two motions — the blue-link index and the answer engine. This is the field guide we use to make a company the source an LLM quotes, not the one it skips.
Read
Put a forward-deployed team on it.
If this is the kind of work you're trying to get into production, a 30-minute discovery call is the fastest path to a scoped plan.